About Charlene | Lake Lure Real Estate
Charlene Efird is a Realtor/Broker and Certified Luxury Home Marketing Specialist in Western North Carolina. Her continuing commitment to excellence has earned her the distinction of Certified Residential Specialist as well as the Million Dollar Guild award from the Institute of Luxury Home Marketing. In the interest of providing the utmost service to her clients, Charlene is continually updating her skills and market knowledge. Most recently she earned the SFR certification as a Short Sale, Foreclosure and REO expert. Charlene specializes in quality investment opportunities for her clients ranging from lakefront and mountain homes to homesites and large land tracts. Ms. Efird has twice received the Keller Williams Realty Individual Sales award for the Carolinas Region. Charlene’s dedication to her clients and neighbors has resulted in a substantial repeat client base.
The Lake Lure and Chimney Rock areas have benefited from Charlene’s dedication and passion. She is active in the Carolina Mountain Land Conservancy and an enthusiastic supporter of their land preservation efforts.
The Keller Williams Realty Mountain Partners regional office is centrally located in Hendersonville, and for the convenience of Charlene’s Lake Lure clientele she also maintains a private office at the lake.



