About Charlene | Lake Lure Real Estate

Charlene Efird is a Realtor/Broker and Certified Luxury Home Marketing Specialist in Western North Carolina and South Carolina. Her continuing commitment to excellence has earned her the distinction of Certified Residential Specialist as well as the Million Dollar Guild award from the Institute of Luxury Home Marketing. In the interest of providing the utmost service to her clients, Charlene is continually updating her skills and market knowledge. Most recently she earned the SFR certification as a Short Sale, Foreclosure and REO expert. Charlene specializes in quality investment opportunities for her clients ranging from lakefront and mountain homes to homesites and large land tracts. Ms. Efird has twice received the Keller Williams Realty Individual Sales award for the Carolinas Region. Charlene’s dedication to her clients and neighbors has resulted in a substantial repeat client base.

“I came to the Western Carolina Mountains and the shores of Lake Lure years ago and fell in love immediately with our rich and vibrant community. I value the trust of friends and clients who have relied on me over the years to help them accomplish their real estate dreams. As one of the highest regional Real Estate producers in Western Carolina, I was honored to join the prestigious Keller Williams team in 2006. Now I bring the services of this renowned agency to my clients who are much more than customers; they are my neighbors and friends.

If you are considering buying or selling property in Buncombe, Henderson, Polk or Rutherford Counties, I commit to providing you the same level of excellence that my clients describe wholeheartedly.”

The Lake Lure and Chimney Rock areas have benefited from Charlene’s dedication and passion. She is active in the Carolina Mountain Land Conservancy and an enthusiastic supporter of their land preservation efforts.

The Keller Williams Professionals regional office is centrally located in Asheville, and for the convenience of Charlene’s Lake Lure clientele she also maintains a private office at the lake.